K-fashion
Evolution K-Fashion: From Dongdaemun Alleys to the World
Midnight on a Friday: A time when most office workers are going home after their work and evening hoesik. But in Dongdaemun’s Shopping Town, the day is just starting. Giant malls like Nuzzon, whose only clients are wholesalers, come to life with the rising murmurs of the crowd. Wholesalers
It's High Time: Korean-American Designers Inject Stoner Culture in K-Fashion
South Korea, education, religion, and marijuana. See the odd one out? Sundae School, a Seoul-based streetwear brand inspired by stoner culture, brings together these four seemingly-dissimilar elements into fashion. The young Korean-American siblings who founded the company have garnered attention in the U.S. since they launched the brand in
K-Fashion: Where Imitation Breeds Creativity
Scandinavian mass retailer H&M recently launched its “K-Fashion” limited edition collection, available only in Asia. The line, which aims to capitalize on the popularity of South Korean pop culture in regions like Hong Kong, China and Japan, features oversize sweatshirts with Mickey Mouse faces, Snoopy-patterned crew-neck tees and