Lotte World Tower
Don't Let Go: Those Balloons Can Kill
Earlier this month, Lotte Corporation launched thousands of balloons into the air to mark the opening of its World Tower in Seoul. It was a beautiful sight, and a typical practice at such occasions. Balloons are released into the sky all the time: at weddings, ceremonies, parties; even
Colossal Mystery of Lotte World Tower Ad
Lotte Group, one of South Korea’s biggest chaebol (family-run conglomerates), raised eyebrows with a full-page advertisement on page five of The New York Times’s international edition on Monday. “Lotte World Tower Reveals the Unique Sky of Seoul” declared a headline at the top of what appeared