Korean Wave
The K-pop DNA
“I became a BTS fan on Jan. 6, 2017,” said Siti Mariam Sulaiman, a 38-year-old government official from Malaysia. That’s an oddly specific date, but she says every ARMY, an acronym for fans of the K-pop boy group, remembers the exact date of one’s induction into BTS fandom.
Evolution K-Fashion: From Dongdaemun Alleys to the World
Midnight on a Friday: A time when most office workers are going home after their work and evening hoesik. But in Dongdaemun’s Shopping Town, the day is just starting. Giant malls like Nuzzon, whose only clients are wholesalers, come to life with the rising murmurs of the crowd. Wholesalers