customer service

Raphael Rashid
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Virtual Insanity: South Korea’s Bitcoin Craze Gets Physical

On the fifth floor of a relatively nondescript building in Gangnam, one of Seoul’s main financial districts, lies a 200+ staff call center operating round the clock in four languages. In the room next door await four consultants ready to serve the average 200 customers that come through the

Youngjoo Lee
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The Crazy World of Call Bells in S. Korea

The history of call bells in South Korea can be traced back to the beginning of the 1990s. Daily newspaper Kyunghyang Shinmun introduced the call bell in its “New Technology, New Product” column on May 14, 1990. As described by Kyunghyang, it was a wireless device developed by a company

Seohoi Stephanie Park
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Dear Customer, I Love You: Emotional Labor at South Korean Call Centers

One call center is bringing back its old greeting: “Dear customer, I love you.” The needlessly romantic phrase appeared in mid 2006, but was put to an end in little more than two years after accusations that forcing call center workers to address callers “with love” constituted “emotional