Review: Test-driving the Hyundai Ioniq Electric
As South Korea's electric vehicle market takes off, KÉ BUSINESS tries out the all-electric version of the Hyundai Ioniq, via car sharing service Greencar.
Hyundai Motor Company
The “Mrs. Kim” Cliché: Hyundai Motor’s Ads Patronize Women
Mrs. Kim is a derogatory term used to demean female drivers. Hyundai Motor's recent ads are using this stereotype to attract (drive away) female customers.