korean culture

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Why Is South Korean Culture So Materialistic?

TL;DR In South Korea, objects define identity. This is the result of rapid economic growth that initially spawned a nouveau-riche culture of ostentatiously displaying wealth. The economic growth itself is precipitated by status-conscious, affirmation-hungry South Koreans who enjoy showing off their success through material goods.   The bottom line

Yvonne Kim
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Quiz: Are You A South Korean Hipster?

For hipsters, the hipster culture is so yesterday. (Or, if you’re a hipster, you probably won’t call yourself one) Many contemporary subgroups have now, ironically enough, become mainstream enough to no longer be deemed “cool,” as in fringe, niche, or esoteric enough to decorate the consumer with a