k-beauty

Jieun Choi
Members Free to read

The K-beauty Nation Begins to Question Its Obsession With Beauty

After months of deliberation, Shim Jung-hyun, a 26-year-old South Korean YouTuber known for her beauty tips, announced to her subscribers that she would stop filming makeup tutorials, skincare routines and cosmetics unboxing videos. “I’m no longer happy with making myself up beyond the point of gaining self-satisfaction,” Shim said

Youjin Do
Members Free to read

Plus Power: South Korea's Plus-Size Runway

These girls are changing the face of K-beauty. On September 7, 2018, the annual Jstyle Muse Contest held its third competition between plus-size models in South Korea. Check out an in-depth interview with some of Korea’s most prominent plus-size models: