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Raphael Rashid
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Visit Seoul: The Unintended Undertones of Sex Tourism

The tourism ad was meant to be displayed in New York City, promoting Seoul as a vibrant city where old meets new. Instead it faced immediate backlash due to its apparent sexualization of women’s bodies and unintended undertones about sex tourism. This prompted Seoul City Government to cancel the

Jieun Choi
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The "Mrs. Kim" Cliché: Hyundai Motor's Ads Patronize Women

Kim-yeosa, or “Mrs. Kim,” is a widely known term in South Korea. It’s used to demean female drivers — often those of older generations — who are clumsy on the road. “There goes Mrs. Kim,” one might say, when a female driver doesn’t abide by

Jieun Choi
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Twitter User Flags 'PedoFILA' Controversy

An old advertisement is suddenly going viral online in South Korea. Keywords: “pedoFILA” and “sexualization.” Against a pink background, dotted with strawberry patterns, “Strawberry gelato” is written in playful cursive lettering. By the way, this ad is not for a new flavor of Baskin Robbins. Underneath the script, a sneaker