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The "Mrs. Kim" Cliché: Hyundai Motor's Ads Patronize Women
Kim-yeosa, or “Mrs. Kim,” is a widely known term in South Korea. It’s used to demean female drivers — often those of older generations — who are clumsy on the road. “There goes Mrs. Kim,” one might say, when a female driver doesn’t abide by
Twitter User Flags 'PedoFILA' Controversy
An old advertisement is suddenly going viral online in South Korea. Keywords: “pedoFILA” and “sexualization.” Against a pink background, dotted with strawberry patterns, “Strawberry gelato” is written in playful cursive lettering. By the way, this ad is not for a new flavor of Baskin Robbins. Underneath the script, a sneaker