Living Cheap in South Korea

Between all the designer handbags and luxury cars in the streets of Seoul, it’s easy to think that South Koreans love and are willing to pay for bling. But echoing what Japan has gone through after their economic bubble burst twenty years ago, South Korea wrestles with worsening consumer sentiment, not to mention rising household debts. Affordable options for eating and dressing proliferate. Here are some brands that have become players on the domestic retail scene for satisfying an important