Planting Rainforests and Donating Rice: The Fascinating World of K-pop Fandom

For approximately $35,000, you can plant 27,500 trees to help preserve the Brazilian rainforest. But this isn’t just the work of environmentalists — it’s also the work of K-pop fans. It’s a legendary story in K-pop fandom. 2012 marked [http://www.koreaherald.com/view.php?ud=20120323001104] the 20th debut anniversary of Seo Taiji and Boys, a ’90s pop trio often called the pioneers of K-pop. That year, the group’s fan club, Taiji Mania, raised nearly 39 million won ($35,000) for a donation to the