Colossal Mystery of Lotte World Tower Ad

Lotte Group, one of South Korea’s biggest chaebol (family-run conglomerates), raised eyebrows with a full-page advertisement on page five of The New York Times’s international edition on Monday. “Lotte World Tower Reveals the Unique Sky of Seoul” declared a headline at the top of what appeared to be a faux-news-style advertorial consisting of three articles. (To avoid confusion, NYT, as a matter of policy, clearly marks all such advertising.) Run to trumpet the opening of Lotte World Tower [