The K-beauty Nation Begins to Question Its Obsession With Beauty

After months of deliberation, Shim Jung-hyun, a 26-year-old South Korean YouTuber known for her beauty tips [https://www.youtube.com/channel/UCoc7dhgfCpAMMB6UNEdTtJQ], announced to her subscribers that she would stop filming makeup tutorials, skincare routines and cosmetics unboxing videos. “I’m no longer happy with making myself up beyond the point of gaining self-satisfaction,” Shim said in the video announcement [https://www.youtube.com/watch?v=0ShVSnXsGP0], published in June. “Lately, I’ve