CJ CGV's "Be a Foreigner": Funny April Fool's Event or Cultural Appropriation?

Are these images offensive? * A blond-haired Asian man with facial hair wearing a blue turban and a red bindidot on his forehead ready to eat a bowl of Chinese noodles * A group of people from different ethnic backgrounds in traditional clothing: people in the Koreanhanbok, the Indian sari, the Scottish kilt…and a naked alien with metallic skin, muttering (literally), “$%*$#@” — signifiers of some alien, foreign, illegible language. Sure, the context is important, so here it is: