Karma Back! Buddhist Ad Campaign Tries to Reverse Falling Numbers

Radiant smiles invite potential novices into a life of monasticism. “Joining the clergy: the most brilliant choice of my life,” reads the slogan above the good-looking young monk and nun. Welcome to Buddhist recruitment, 21st century style. Released last November by the Jogye Order of Korean Buddhism, South Korea’s largest Buddhist organization, the poster is an unprecedented attempt to reverse the ongoing decline in monk and nun recruit numbers. “While 500 monks and nuns were once ordained