KÉ Interview: Bookoob, the Book Sharing Service that Delivers

In South Korea, an unlikely type of startup has been slowly cementing its place in the peer economy: book sharing. Korea Exposé met Chang Woong, founder and CEO of “Bookshelf, the Social Library, (Bookoob [http://www.bookoob.co.kr/] in English)” to find out how he created what may be the world’s first sustainable book sharing platform. Chang is meticulous, reserved, and frank. His credentials are impressive: He founded what became Yes 24, Korea’s biggest online bookstore, developed the online